Just a little update on what’s going on, and where that final report on how the MIC tournament concluded is at.
After returning from Barcelona, there’s been a ton of activity behind the scenes. Some things are very ugly, but some things are great.
Brian is now at Chivas USA (that of course is one of the great things), and my priority is scaling our work. When things stabilize, publishing content at our historical frequency can resume, and that MIC report completed.
But for people who still don’t know, we ended up losing 3-2 to FC Barcelona in the semi-final. Those who follow me on Twitter, were getting near real-time updates:
Post-failure is where the magic could happen. Where nature may be shining a spot beam on truths previously not fully appreciated, or even known.
I’m talking about nook and cranny truths meant for those looking for them, because ultimate objectives are on the line. Properly identifying and rectifying the details is for the serious.
Yep. We finally received it in the mail on April 18.
Brian had paid a company to do three games; the 2 against FCB and the one with AJAX at 100 Euros a pop.
Only the first FCB match is watchable, the semifinal wasn’t even filmed, and the job done for the AJAX match is the worst thing you can possibly imagine (a total waste).
Yes, I’ll be uploading … but don’t expect a 3four3 quality film job.
What’s the hold up?
Jesus, where do I start!
I guess this is probably the 1st rule of 3four3:
What can you expect?
That we care. We really, really care. And we take our work personally.
So now, this transition I mentioned isn’t your average joe transition…
Remember that preliminary “map to gold standard football” info-graphic?
Well, we’re in roster building mode:
- Player ID
This stuff doesn’t happen overnight, and requires enormous amounts of time and energy (if you want to do it right).
First up was #3. Retention
Parents of our now U13s had to decide whether to continue the process of our long-standing quality professional player development objective, or not. In other words come over to Chivas USA, or not.
If the consumer had a way of properly judging between services, it’s a no-brainer. But unfortunately, they don’t.
One can never really know, but in this case, I have to believe the parents had a good idea of how inferior a service (amateur hour really) they’d receive if they stayed at Barca-USA. So massive props to them!
I’ve tried to hint at this many times here, but I’ll repeat: Clubs don’t develop players, coaches do. If we had chosen instead at U10 to take this team to Pateadores, the buzz would be about how Pateadores are “doing it right”.
Anyways, these parents dodged a bullet! Their kid’s potential would have been ruined.
And this wasn’t any typical decision either. They had to navigate lies, bribes, and intimidation.
[Deep breath …]
Well, now you have a tiny sample of what’s been going on.
And I may consider tapping my reservoir of facts and opinions, if the spreading of lies does not cease. Resorting to bribes as a recruiting/retention instrument is one thing (hell, knock yourselves out), but the spreading of lies is quite another.
Oh yes, there is much educational value in the ugly side of things.
That was just the saga with the 13s, there’s all kinds of other stuff going on – directly soccer or otherwise. Here’s just two:
- The process of Scouting, Player ID, Recruiting, Retention, and Releasing must all be done (essentially from scratch) for the U14s.
- Laying the necessary groundwork to properly launch and scale our services, along with our media footprint.
All exciting, but scary.
All doable, but not simple.
And certainly not normal transitions that happen everyday. 🙂
So if you were wondering about the future of 3four3, I’ll share with you something else that can be expected: This is a lifelong venture, and you ain’t seen nothing yet!
I’m serious, we’ve barely cracked open this can of worms.
The game is in the blood, the passion is not faked or manufactured, I don’t go to games – pro or otherwise – to buy nachos and socialize, and I don’t write because I have to – I write because it has to get out, because containing it for too long feels unnatural.
p.s. That “3four3 needs to grow up” headline … don’t you worry, I’m talking on the business front. A third thing you can expect is never seeing this outlet pandering to the masses. This site will maintain its editorial independence.